Constructed to develop an area for a K-pop entertainment company for commercial use, the Client desired a fluid structure rather than static and stationary building to represent and encapsulate the character of their business.

Our solution to the Client’s request was to make small but pervasive and numerous changes to the existing architecture. This, in turn, achieved a grander effect in totality through a parametrically controlled module unit with 2-way kink design shape. In turn, this positioned the building façade to create the illusion of movement on mass in a large scale.

We interpreted various site bases and maneuvered through various building code issues to generate the effect of a building with movement and active system to generate the overall façade. In the end, the façade system was optimized through the repetition of the smallest elements composed in several ways to achieve another element on a larger scale. The structure also connection position as another important parameter to create greater changes and expression for the building as a whole.